Zoomed Away

We have seen it before: A Pan-Latin American editorial project collapses from one day to the other. But Grupo Zoom was more than a dot com. Indeed, it reinvented itself after the dot com burst by re-branding Punto Com magazine as Poder and then by launching Loft magazine. All of them were unusually good publications for regional standards.

Losing these publications means to lose readible magazines. That, in the context of the Latin American kiosks, is to lose a luxury. I really hope the report from Marketingymedios.com announcing the end of Grupo Zoom is only a hoax.